And identical to that, Peloton will get a foul rap – business insurance
The creators of the peloton fight back after the reboot of “Sex and the City” “And Just Like That” used his popular exercise bike as a murder weapon and killed the infamous yet beloved Mr. Big, who had a heart condition and picked it up during the Pandemic exercise and damage brand reputation.
As reported in Vanity Fair, despite Peloton's prominent placement, the company claims it doesn't have the full context of its product's story.
"HBO sourced the peloton bike itself," the company's senior communications leader told Buzzfeed. "Peloton was aware that a bicycle would subsequently be used," but "for reasons of confidentiality, HBO has not given Peloton the larger context of the scene in advance."
The spokesman also responded with a statement from a member of the health council attributing the fictional character's death to causes other than peloton.
"I'm sure SATC fans like me are saddened to hear that Mr. Big is dying of a heart attack," she wrote. "Mr. Big lived what many would call an extravagant lifestyle – including cocktails, cigars, and big steaks – and was at serious risk since he had a heart event in season 6. Those lifestyle choices and maybe even his family history, which is often a factor." , were the likely cause of his death. Riding his Peloton Bike may even have helped delay his cardiac event. "