Beema Introduces Revolutionary Auto Insurance That Rewards Customers For Safer Driving – Khaleej Instances

Innovative car insurance

Dubai-based insurance innovator Beema Insurance has welcomed the New Year with the launch of another unique insurance product, Beema SmartDriver, which rewards users for driving safer and more responsibly. The product is the first of its kind on the market and can be purchased and activated online using the Beema mobile app.

Beema SmartDriver is specially tailored for drivers in the United Arab Emirates and offers comprehensive insurance with the added benefit of rewards such as cashback based on the driving behavior of the users. In this way, Beema continues to lead the insurtech space by using digital technologies to incentivize safer road habits and thus minimize the number of road accidents in the country.

"In line with the UAE National Road Accident Reduction Agenda, Beema is committed to promoting and raising awareness about safe driving. As an insurance innovator, we are proud to launch the region's first behavioral insurance product Beema as a leading provider of insurtech ", said HE Saif Humaid Al Falasi, CEO of the ENOC Group.

How does it work?

Beema SmartDriver can be activated via the Beema mobile app and by using the latest technology to assess driving behavior based on measured data points such as overspeeding, sudden braking and phone use. SmartDriver provides users with a calculated Driving Score for every trip they take, and based on the total number of points at the end of their contract term, they can earn rewards such as Responsible Driving Cashback all year round. The product uses sophisticated software that does not require a physical tracking device or black box, and has a gamification element that makes the interaction fun for the user. Designed with the customer in mind, Beema SmartDriver does not collect or collect any personal information beyond what is required to calculate the driving rating. And once calculated, all information used, especially regarding the location, is immediately discarded. With user data protection and privacy first, SmartDriver adheres to strict GDPR regulations and maintains the highest levels of cybersecurity.

With the introduction of SmartDriver, Beema has reaffirmed its commitment to “making insurance lovable” by sharing profitability with its customers. Beema already has over 300 SmartDriver users.

Since launching the region's first usage-based auto insurance in 2019, Beema Pay-per-Kilometer, the company has given users over AED 600,000 in cashback. Since then, it has also seen record market share growth, allowing it to continue building on the success of its innovative auto insurances and launching new product verticals. In 2021, Beema launched customizable travel and home insurance products, all of which were digitally targeted and designed for UAE customers. Based on the values ​​“simpler, easier and fairer”, all Beema products can be purchased and managed online within a few minutes. In just 2 years since its introduction, Beema has been named "Best InsurTech Solution" by Entrepreneur Middle East.

With a focus on high-growth markets and record success in the United Arab Emirates, Beema's innovative insurance solutions are set to expand regionally and internationally in 2022, with new products in the works.

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